Zoorate: Certifying Online Consumer Reviews to Create Value
نویسندگان
چکیده
منابع مشابه
Modeling Consumer Learning from Online Product Reviews
W propose a structural model to study the effect of online product reviews on consumer purchases of experiential products. Such purchases are characterized by limited repeat purchase behavior of the same product item (such as a book title) but significant past usage experience with other products of the same type (such as books of the same genre). To cope with the uncertainty in quality of the ...
متن کاملExtracting Product Features from Online Consumer Reviews
The exponential growth of user-generated content in online environment calls for techniques that can help to make sense of the content. Despite of a host of research on online consumer reviews, there is still a great demand for research to improve the techniques for feature extraction. To this end, we proposed extraction methods based on detailed categorization of review features. By taking int...
متن کاملThe Dynamics of Online Consumer Reviews
The significance of online consumer reviews has been increasingly acknowledged by both practitioners and researchers. These reviews are commonly used by consumers as a proxy for product quality in making purchase decisions. An implicit assumption behind their use is that the review ratings reflect consumers’ private evaluations of product quality. In this paper, we question this underlying assu...
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ژورنال
عنوان ژورنال: Communications of the Association for Information Systems
سال: 2018
ISSN: 1529-3181
DOI: 10.17705/1cais.04328